| In addition to core media relations and opinion leader communications Saxondene offers the following services: Corporate Reputation Assessment Defining assessment population, parameters; development of methodology and subjects, gap analysis of actual Vs desired reputation International Corporate Communications Examination of communications objectives, development of an international communications strategy and key messages with a market-by-market tactical plan Corporate Brand Development Review of key influencers and how they impact on corporate brand values, how brand values are communicated and proposals for an enhancement programme | | Corporate Communications Resources Assessment of internal and external communications infrastructure and resources (people, technology, collateral, policy and procedures), recommendations for improvements, assistance with staff recruitment and agency selection as appropriate Corporate Sponsorship Assessment of sponsorship objectives, development of sponsorship strategy and selection criteria with added value recommendations as required Crisis and Issues Management Risk assessment, contingency planning, simulation exercises, and implementation of damage limitation programmes Corporate Citizenship Community assessment and messaging, development of strategy, planning and implementation
SMEs A new division of Saxondene offers specialist public relations advice to small and medium-sized companies interested in targeting local customers and media | | |